Nothing is more pointless than spending money on an advertising campaign when no effort is made in-house to deliver on the promise to customers. I’ve had many years experience in the advertising industry. I’ve sold advertising space at radio stations and I’ve been a senior account director for a multinational advertising agency. When a campaign [...]
Read More advertising, inventory, margins, promotion
There is a danger for many small businesses that they will be seen by potential customers as a commodity. After all, there are several suppliers of the same or similar products
Read More competitive advantage, customer service
Most business owners are becoming aware of social media, without
Read More social media, social proof, testimonials
If you run a retail shop then you’ll already know that customers are influenced by what they see within
Read More Accent Lighting, Merchandising, Product Display
When planning your marketing, it’s important to remember the value of TWO types of customer. . . There’s the TODAY customer, who has already decided to buy the product or service that you have for sale, whether for the first time or as a repeat customer. But there is also the TOMORROW customer, who has [...]
Read More Advertising Strategy, customers, price
THREE KEY CONCEPTS contains three simple, yet effective, ideas
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